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Language of advertising
Krchňáková, Leontina ; Kitzlerová, Jana (advisor) ; Rajnochová, Natalie (referee)
This work is devoted to the Russian language advertising, which examines in an independent system. It aims are analyzing the text of Russian advertising in terms of its information and formal structure. It focuses on a specific aesthetic qualities of language, which the text uses. Work is further focused on the categorization of neologisms and neologisation of the Russian advertising. Next focus is on loanwords from the English language. Used research methods are descriptive and comparative. The outcome of this work is the systematization of information and the formal structure in the advertising text, we have also been shown to frequent infiltration of artistic means in the language of advertising and its active neologisation. Work can be used as a suitable basis for specifics in Russian advertising texts or a different language studies, possibly for development of marketing strategies and marketing research.
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Tropes and successful photographic strategies on Instagram
Patzner, Dominik ; Láb, Filip (advisor) ; Géla, František (referee)
This thesis, Tropes and Successful Photographic Strategies on Instagram, combines theoretical part with content analysis. Its aim is to confirm the proof of repetitive contents - tropes - throughout different Instagram accounts of selected photojournalists and an interpretation of the analysis outcome as photographic strategies, of which tropes are a part of. First chapter describes how the photojournalistic field changed under the emerge of social networks which brought new possibilities to working with images. Furthermore, it defines the Instagram environment and its contemporary functions, with reflection of the impact social networks had on the visual of photographs shared on those networks. Such tendency is called as instagramism. Next chapter deals with the topic of iconic photography and its current state which provides basis for the trope theory that is fundamental for the thesis because the research part is based on that theory. Methodology I chose for this research is content quantitative analysis inspired by the work of Marta Zarzcyka and Martijn Keppe. The main research question is if it is possible, that some tropes are frequent due to being a part of certain photographic strategy. The analysis focuses on the frequency of tropes in selected sample of images and results answer main...
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Working with Poetic Texts at Primary School
BŘEZINOVÁ, Olga
The diploma thesis focuses on work with poem mostly in lessons concerning reading and literary education and also cross-curricular usage of it in elementary school. The theoretical part is dealing with findings from the field of literary theory and didactics focusing on work with poetic text, its basic terms and poetic tools. There is also a brief development of Czech authorial poetry and reference to folk´s literature. The questionnaires of the research part are focused on usage of poetic texts in teaching in elementary school, the attention is especially put on the way how it can be applied and the degree of its application. The practical part offers a database of activities for work with poem and samples of handouts which were verified by pupils of elementary school. Methodical double-sheet for teachers is attached to the handouts for pupils.
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Language of advertising
Krchňáková, Leontina ; Kitzlerová, Jana (advisor) ; Rajnochová, Natalie (referee)
This work is devoted to the Russian language advertising, which examines in an independent system. It aims are analyzing the text of Russian advertising in terms of its information and formal structure. It focuses on a specific aesthetic qualities of language, which the text uses. Work is further focused on the categorization of neologisms and neologisation of the Russian advertising. Next focus is on loanwords from the English language. Used research methods are descriptive and comparative. The outcome of this work is the systematization of information and the formal structure in the advertising text, we have also been shown to frequent infiltration of artistic means in the language of advertising and its active neologisation. Work can be used as a suitable basis for specifics in Russian advertising texts or a different language studies, possibly for development of marketing strategies and marketing research.
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